POST 2: Implementing ENTERPRISE 2.0 at INTUIT

Hi guys..

       Today I am gonna share about how INTUIT climbed the stairs of success using ENTERPRISE 2.0 in their company. INTUIT is a multinational American software company with 8,200 employees providing service to small businesses, financial institutions, health-care organizations and individuals by developing tax and financial solutions software.

                           

INTUIT started playing with few things in E2.0 space around 2005, not because of any need in business but because of curiosity. 

Earlier in 2005 INTUIT was using WordPress within the company that interested employees to do personal blogging. At the same time Mediawiki was also set-up mainly for managing projects. However, in the long run INTUIT started facing problem around innovation; which was their core motivation for E2.0. The actual challenge for the company was how to transform their ideas into outcomes?? Also company urged to see a much higher success rate for projects undertaken along with making innovations more efficient  and visible within the organisation. So actually company didn't needed an idea collection tool but an idea action and management tool. INTUIT needed a way to connect ideas to the right people who can best shape those ideas, help them overcome inertia, and capture value with them.

Also too much emails were sent between the teams in INTUIT which was second reason behind adoption of WP blog by the company. Another hindrance from innovation was being on the front line of the company and not able to move ideas forward. Ideas were there all the time but then what to do next? Hence INTUIT feels the need to build a platform named INTUIT Brainstorm to support innovation. Once the platform was built INTUIT started inviting their staff on their innovation mailing list. Within 4 months senior leaders shut down the old database and pointed it to Brainstorm. The #1 thing that allowed E2.0 happen at INTUIT was introducing a culture of innovation and experimentation. But the company faced lots of hurdles in accepting the change as there was strong dependency on IT group for technical issues. There was a list of obstacles being faced by the staff where they were getting stuck during any process/project which helped the innovation leader to set agenda and prioritize project.

   Before implementing E2.0, INTUIT  took 13 months to transform their idea into the product for user. After E2.0 INTUIT did that in 5 months, a 60% decrease. Within 6 months of Brainstorm, the rate of ideation went up by 1000% and the participation by employee raised by 500%. INTUIT also developed several solution that was result of internal ideas amongst which many of the products are generating revenue for INTUIT and solving real world customer problem.

Employees are now helping one another and reaching out to people that they have never met before. In present INTUIT is using following tools along with Brainstorm :

1. YAMMER
2. IM OR GCHAT
3. BRAINSTORM, FOR IDEATION
4. MEDIAWIKI
5. WORDPRESS BLOGS
6. ETHERPAD
7. INTERNAL VIDEOS
8. LOTUS CONNECTIONS
9. QUICKBASE

Key results after implementing E2.0 in INTUIT:

• Time required to get one product ready decreased by 60%
• Employees started feeling as they are part of company whether they are in office or not.
• Rate of ideation raised by 1000% and participation of employees increased by 500%
• Employees started helping each other, no matter they have moet ever or not.

Question for you guys:  Can you give an example of an company that failed after implementing E2.0???