POST 3: Enterprise 2.0 in our routine transport service...

In this rainy days, all I wish is to reach my home quickly without getting wet and walking minimum in rain. Hence I called yellow cab and was just talking to the cab driver and suddenly my eyes rolled to the sticker about yellow cab mobile app. And an idea strike in my mind about yellow cab using Enterprise 2.0. Hence I researched a bit about it and now sharing with you guys. 

Yellow cabs Pty Ltd  was started in 1924 in Queensland, Australia and after seeing lots of struggle, today its the leading cab service provider through out Australia. Yellow cab service is available in multiple cities of Australia and also overseas. Yellow cabs provides various services like yellow cab, maxi taxi, silver service and MPT (Multiple Passenger Taxi).

Out of the 10 social technology levers discussed by McKinsey, I will be concentrating on how Yellow Cabs implemented E2.0 in their business for increasing their marketing and Sales and provide best customer service. Yellow cabs has implemented social media strategy for attracting more customers to use and rate their service.

One can book Yellow cab by either calling 13 1924 or via SMS or via booking ONLINE. Hence Yellow Cab has been very flexible to their booking service. Also they have their Facebook page for regular updates, for posting their key events and giving responses to customer feedback. Yellow cab also has a smartphone app which makes it very convenient to order a taxi. Also they have been leading in using new technology an services since last two decades by introducing EFTPOS and GPS dispatch system. Yellow Cabs is moving ahead to create history by introducing the latest computer dispatch system by Australian company i.e. MT Data and the latest Avaya IP based PBX which will see the companies customer service visions realized into the future....

Yellow cab also has its commercial Ad to attract the customer (marketing strategy). I have shared it below:

Guys I researched a bit about black and white cabs too. By comparing both yellow cabs and Black and white cabs, I felt that Black and white cabs have less market and customers in comparison to Yellow cabs. One reason i felt is still they lack in using social strategy in their business...What you guys think???

See you in next post... :) :)